This report summarizes the key findings from two online group discussions with shareholders of the Regionalwert AG Berlin-Brandenburg, which were held on March 15^th and 17^th, 2022. The report highlights the motivation of the participants to buy shares and in that regard explores potential gender differences. The report also shows how the shareholders’ sense of connectedness is constituted and can be strengthened. This includes the shareholder preferences in terms of supporting the Regionalwert AG Berlin-Brandenburg in the future.